COMMUNITY LIVE FM RADIO BROADCAST: The Plaza should include a non-profit 501c3 FM Radio program. There is one in Laguna Beach, at KXFM 104.7. The strategy is to promote Palm Springs and all the City has to offer on a daily basis with a live radio broadcast that is all about the culture and fabric of the community. Music would be a big part of the programming, local colleges should be involved and local personalities encouraged to do a weekly show. Again, the best example is KXFM 104.7. They are celebrating their 8 year anniversary.